Question 1 asked for a logo preference. 6 out of the 10 participants chose logo 1, whilst the remaining 4 chose logo 2. We were pleased with this result as we had already discussed that logo 1 was the most suitable our record label genre. 

 

Question 2 asked what the participant liked about their preferred logo opposed to the other two options. Those that chose logo 1 gave responses such as it was clean and professional looking. Those that chose logo 2 stated that is appeared more simplistic and recognisable than the others. Again, we were happy with the results, as we wanted a logo that appeared simplistic in order to obtain professionalism and infer deeper meaning.

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Question 3 asked for colour scheme preferences. The options were black & white, black & light blue, or multicoloured. The results came in as follows:

Black & White - 7

Black & Light Blue - 2

Multicoloured - 1

We were surprised that some of the participants chose black and light blue and multicoloured as we already had in mind that we wanted black and white to withhold the professionalism seen in the logo. However fortunately, the majority still chose black and white, with a total of 7 out of 10.

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The final question asked participants to state what type of music they would expect the record label to produce based on their chosen logo. The majority stated the logo would be fitted to an indie genre, whether it was combined with pop and rock as an addition or not. Some reasons given were that the simplicity of the logo suggested deeper hidden meanings, and the idea that a crystal is unique, therefore represents the originality and rawness of indie music.